For a result, these LinkedIn figures are indirectly comparable While using the figures for other social networking platforms published on this web page, or in our Digital 2024 reviews.
Go worldwide: see how Hong Kong’s current “condition of digital” compares with connectivity in other nations around the world by looking at our flagship Digital 2024 World wide Overview Report, which incorporates many slides of worldwide digital data, and our in-depth Evaluation of what these numbers may indicate for yourself.
Even so, as we pointed out in the Facebook segment higher than, variations while in the viewers attain figures printed in Meta’s advertisement preparing tools tend not to always correlate with All round changes in its platforms’ Energetic person bases.
On a quarterly foundation, the business’s data also expose which the dimension of Instagram’s ad viewers in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
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The quantity of social media marketing customers in Hong Kong At the beginning of 2024 was reminiscent of 86.2 percent of the full inhabitants, but it really’s vital that you stress that social media buyers may not stand for unique persons (see our specific notes on data to discover why).
However, note that LinkedIn’s promoting instruments publish viewers get to data according to whole registered users, instead of the regular Lively users that variety The idea from the ad reach figures revealed by most other social media platforms.
Meanwhile, TikTok’s ad attain in Hong Kong was similar to one.0 % of your local Web user base firstly of the year, regardless of age.
Hong Kong is taking the flexibleness options for periodicity and timeliness. The indices are disseminated on the quarterly here foundation within three months of the end of the reference quarter.
Let’s get a better evaluate what the newest numbers notify us, commencing with a few useful context associated with the inhabitants of Hong Kong.
Even so, complexities related to the collection and Investigation of World wide web user data indicate that it may possibly frequently take numerous months prior to analysis is prepared for publication.
The organization’s consistently revised figures suggest that Instagram’s advertisement access in Hong Kong was akin to forty nine.four % of the full inhabitants In the beginning of your 12 months.
Just in advance of we get to your full report, Below are a few recommendations for further reading, that can deliver extra context for our full list of Digital 2024 quantities for Hong Kong:
Whatever the cause of these anomalies although, we suggest warning when analysing or interpreting X’s reported figures for use by gender.